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About Us

Cragged Ridge is a small team producing cinematic DIY public land hunting films from across the American West. What began as a backcountry elk hunt between cousins has grown into a platform for sharing honest pursuit, family adventure, and the wild places that keep calling us back.

We focus on true do-it-yourself hunts — navigating public land, drawing tags, and earning every opportunity. Our films aim to capture the full experience of the backcountry, not just the outcome.

Alongside our hunting projects, we collaborate with select outdoor brands to create real-world marketing content rooted in authentic field use. We believe the best stories — and the best products — are proven where it matters most: in rugged country.

At the core of Cragged Ridge is gratitude. We recognize that the opportunity to pursue wild places, spend time with family, and experience the backcountry is a gift from God. As Psalm 19:1 reminds us, “The heavens declare the glory of God; the skies proclaim the work of His hands.” We aim to reflect that in how we hunt, film, and tell each story.

We also support humanitarian explosive ordnance disposal (EOD) efforts, recognizing that while we pursue adventure in wild places, others work daily to make dangerous places safer for families around the world.

Meet the Team

Wes Hooley

Raised in a small Oregon community and now based in Ohio, Wes has been hunting since he was 12. What started as bringing a camera along on hunts to share memories with friends and family turned into a passion for storytelling. Today, he leads creative direction and production for multiple companies as well as Cragged Ridge, blending authentic backcountry experience with high-quality outdoor content.

Founder | Creative Director

Chad Martin

Based in southern Virginia, Chad has been hunting since childhood, mentored early on by his dad in whitetail country. Alongside his wife Karissa — who actively hunts and contributes to the team — he brings a strong family-centered perspective to Cragged Ridge. Chad helps lead field strategy and keeps every project grounded in real-world hunting experience.

Co-Founder | Field Operations

Jaden Hooley

Wes’ younger brother, Jaden grew up exploring eastern Oregon — building dams, catching crawdads, and spending as much time outdoors as possible. While not always the hunter, he’s drawn to the backcountry and the stories it holds. Jaden focuses on capturing the experience behind the lens and helping bring each hunt to life on camera.

Camera Operator | Field Production

Field Work

We document DIY public land hunts as they happen — capturing the terrain, preparation, setbacks, and moments that define a season. These films are produced regardless of partnership and reflect our commitment to ethical hunting and honest storytelling.

Alongside our own projects, we collaborate with select outdoor brands to intentionally create field-driven content tailored for their marketing needs. That may include dedicated product footage, controlled photo sessions, testing scenarios, and review-style segments — all captured in real backcountry environments.

The work below reflects both aspects of what we do: authentic hunting films and purpose-built production content created in the field.

Video Work
Photo Work

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